The (crowdsourced) guide to the AOP Online Publishing Awards 2007


The UK Association of Online Publishers have announced the shortlist for the AOP Online Publishing Awards 2007. The winners are due to be announced on October 3. As an experiment in crowdsourcing, the Online Journalism Blog is asking you to help cover the nominations by doing any of the following:


The list of nominees is copied below. To edit, click 'Edit page' above. Either enter the password 'OJB' or register separately.


If you run your own blog please publish a copy of your analysis there.


Here's the list:


Launch Associated Northcliffe Digital

BBC BBC Good Food

Channel 4oD Channel 4 Conde Nast Interactive



Monkey Dennis Publishing

With Monkey Dennis tried the much-maligned approach of replicating the magazine format online. On initial impression the magazine seemed nothing more than a souped-up PDF, but this proved to be misleading. The integration of video into the magazine 'page' proved to be central, and a massive pull for its men's mag audience. As the magazine found its feet, it found other ways to take advantage of the medium, linking copiously and acting as a portal to the soft porn/Jackass qualities of the wider web. Whether the format has potential beyond the men's market is unclear: Jellyfish tried the same format for a teen girl market, and was dropped. Emap

InStyle Website IPC Media

My Telegraph Telegraph Media Group


Editorial team – Business CNET Networks UK CNET Networks UK

EVENTS:review EVENTS:review

Financial News Online E Financial News

IFAOnline Incisive Media

XPertHR Reed Business Information


Editorial Team – Consumer Financial Times

Manchester Evening News M.E.N. Media

Telegraph Media Group

The First Post First Post News Group Ltd

Trinity Mirror


Design and Usability

Get Cooking from BBC Food BBC

CMPi Ltd

Brand Republic Haymarket Publishing Incisive Media

News Group Newspapers The Sun Online

My Telegraph Telegraph Media Group


Online Advertising Sales Team

Channel 4

Building CMPi Ltd

Conde Nast Interactive

Guardian News & Media Digital Sales Team

Yachting and Boating World IPC Media

Sift Media



The Nigel Green Recruit Associated Northcliffe Digital

CDX BBC SearchMedica

Secondfest Festival Guardian Unlimited

Microsoft Digital Advertising Solutions(MSN Messenger Bot) Talk To Frank

My Telegraph Telegraph Media


Cross-media project


BBC Sport has been nominated for its Ashes coverage of the 2006-2007 series. As one sided as it was, the way it was reported had a whole makeover from the previous years. Users were able to access an interactive and live, regularly updated scorecard, as well as live match commentary, and a constant flow of pictures and reaction from fans via its 606 message boards.


The BBC has also been nominated for its ‘Play it Again’ series which included an online website and a six episode television series in which celebrities such as Frank Skinner and Bill Oddie learnt how to play instruments they used to play in their childhood again. The website also urged the public to attend live events held across the UK were music lessons were free.


Channel 4 has been nominated for its ‘Lost Experience – The Hanso Foundation’ website based on the popular US drama Lost. Whilst the website is simple now, featuring a letter from the leader of the foundation, I suspect it was nominated for its features that were present earlier on in the year. The website gave fans of the series a chance to work out some of the enigmas from the popular television programme, through a series of riddles. Successfully completing a riddle would unlock a few minutes of video – completing every riddle and putting all of the videos together would provide the most avid of fan with a wealth of information.


The Guardian has been nominated for its BAE Files Investigaton as they allow the reader full access to the files that David Leigh and Rob Evans have been working on for the Guardian for the previous four years. BAE, Europe's biggest arms company, claims there is 'no evidence' that it has engaged in massive corruption to sell arms overseas. Leigh and Evans have published all of their investigation material online for viewers to judge for themselves that the company is corrupted.


The Insider Business Club has been nominated as it is an exclusive online club where executives and high ranking members of financial companies can have various ‘web-conferences’. The Business Club involves teleconference meetings to promote interaction and knowledge sharing between finance directors, financial controllers and other senior finance staff, as well as the industry experts, suppliers and advisors on whom they rely’.


The Telegraph Media Group has been nominated for its website and coverage devoted to the 2007 Budget. The website is very neatly organised, with updated news stories, and various sections that allow the reader to understand what the budget means for them individually rather than other news organisations coverage of the topic, which only covered local and national implications. There are also PDF’s of various aspects of the budget so the reader has full access to details surrounding the area.

Times Media has been nominated for its series entitled ‘The Best of MBA’. This was a series of podcasts from ten of the world's leading business thinkers. They provide insights into the latest thinking in economics, management, finance, strategy and marketing. The weekly series of lectures are available as a 30-minute podcast, in text online, and were also available in an abridged version in the newspaper itself.


Finally, Trinity Mirror has been nominated for its ‘Your Gazette Communities’ series of websites. These 20 mini-sites are all filled with local news and pictures and presented in an extremely organised way. The main site which links to all 20 is constantly updated with the latest news from all 20 of its sites, but it would definitely benefit from the inclusion of RSS in my opinion.



Commercial Partnership

Monkey & Wilkinson Sword

Dennis Publishing

Emap & Universal McCann Xbox 360 Emap

Future of Food Guardian Unlimited

Mercedes-Benz E-Class: 2000 refinements in 2000 miles Microsoft


Use of video

Get Cooking from BBC Food BBC

Zurich House of the Future Guardian Unlimited

The Sun Online News Group Newspapers

Sky News BSkyB

The Business Show Telegraph Media Group Link

VideoJug VideoJug



Ouch Podcast BBC

Islamophonic Guardian News & Media

Haycasts Guardian News & Media

Manchester Music Speaks Photolink Creative Group

New Scientist Podcast Reed Business Information

Spector Tapes Telegraph Media Group ""

The Lawyer Podcast Centaur Communications

Imagine - media for animation professionals Wildfire Communications


Digital creativity

New Britain Financial Times

Amis on Blair Guardian News & Media,,2093372,00.html

Young Professional from Accountancy Age Incisive Media

NME.COM Glastonbury IPC Media

Telegraph PM Telegraph Media Group


Online Community

Military Modelling Magicalia

My Sun News Group Newspapers Natmag Rodale Ltd.

My Telegraph Telegraph Media Group

Southport Communities Trinity Mirror

Gazette Communities Trinity Mirror


Website – business

Building Design CMPi CNET Networks UK

Brand Republic Haymarket Publishing

XpertHR Reed Business Information

Personnel Reed Business Information World Advertising Research Center


Website - consumer IPC Media

BBC News Business BBC News

New Scientist Reed Business Information Natmag Rodale Ltd. Telegraph Media Group Trinity Mirror


Online publisher – business

CNET Networks UK


Incisive Media

PharmiWeb Solutions

Reed Business Information


Online publisher – consumer

CNET Networks UK

Emap Performance Division

Guardian Unlimited

Sun Online News Group

Gazette Media Company Trinity Mirror